Antura and the Letters is a free, playful smartphone and computer game that seamlessly mixes the best entertainment technology with practical Arabic educational content to give kids ages 5 – 10 an engaging learning experience. Collaborating with expert educators and psychologists, the development team transformed the primary school Arabic literacy curriculum into a fun journey in which kids progress at their own pace, one step at a time. The game rewards players as they increase their Arabic reading skills!
Status: Released
My Role:
- Marketing Coordinator
- 2D Artist
- Research Assistant
What I did:
- Digital Marketing
- Global PR Communication
- Remote and International Organization
- Trailer and Marketing Asset Production
- Vector Graphic Design
What I learned:
Antura and the Letters was the first international and remote project I worked on as a marketing coordinator. I learned what is necessary to independently publish a mobile game and launch a international marketing campaign. By working closely with foreign marketing agencies, I gained insights into the creation, launch and management of social media campaigns. Towards the end of the project I supported the team as a graphics designer and learned how to create stylized and easy to understand pictograms that fitted the overall game artstyle.
